CSR
Keyfield Group is a firm believer in giving back to the society and extending a helping hand to those in need. The Group, through its Founder, has been involved in supporting various charitable causes and continues to advocate the practice of community involvement within the Group. We encourage our employees to partake in our corporate social responsibility (“CSR”) initiatives to the best of their capabilities so that we can all work together in creating a caring community.
OUR ACTIVITIES
year
We are thrilled to announce that the renovation of Surau Kampung Tanjung Kubong W.P Labuan, has been completed in just under three months.
With the newly upgraded surau, which includes the addition of air conditioning, a carpeted area for solat, separate male and female toilets, and an office area, we hope that the surrounding community can benefit from the improved facilities.
We were also honoured to receive YBhg Datuk Azman Abidin, Political Secretary to YAB Prime Minister of Malaysia, who visited the surau during his visit to Labuan. YBhg Datuk Azman Abidi also generously presented two sets of solar lamps to be used by the surau.
Amid the Lunar New Year, our team dropped by Angels Children’s Home and Victory of Children & Youth Home, to bring cheers and smiles to the children. We distributed angpaos and blessed them with well wishes for their endeavours. Later on, we swung by the Amitabha Old Folks Home to bring some daily necessities and also distributed angpaos to the elderly.
At Keyfield, we deeply value the transformative potential of education and firmly believe in equal learning opportunities for all. Since last year, we have been supporting Pekasih (Pertubuhan Kebajikan Amal Sirin), a tuition center located in Kayu Ara, by funding their monthly rental expenses. Pekasih focuses on providing free tuition to those children hailing from low-income families. We are honored to be part of this noble cause, knowing that our support plays a role in shaping the future of these young learners.
One of the key pillars of Keyfield’s belief system is investing in the future generation, and one of our Joy of Sharing movement this year is a Back to School Program in Dungun, Terengganu. 255 children registered under Persatuan Pertubuhan Anak Yatim Dun Sura, Dungun, turned up for the event just before they entered the new school year. Not only did we help pick out their school necessities, but we also paid for them.
It was also an honour to have YB Dr. Tengku Muhammad Fakhruddin there with us to witness the big smiles and excitement on the children’s faces.
Keyfield employees participated in the Maxis x ERTH e-waste recycling campaign. This initiative aims to collect electronic waste, including electronic products no longer in use or damaged. Together with Maxis x ERTH, we aim to raise awareness about the significance of e-waste management and advocate for sustainable practices. By integrating environmental considerations into our business practices, we strive to make a positive impact on our environment and society, furthering our ESG objectives. Let us combine our forces to create a cleaner, healthier future for generations to come.
During this blessed Ramadan season, we hosted a heartwarming Majlis Berbuka Puasa with Anak-Anak Yatim dan Asnaf. Various games and activities were organised for the children’s enjoyment. After Maghrib prayers, the children eagerly indulged in the spread of delicacies and desserts, savouring their favourite part of the evening with delight. On top of distributing duit raya to the children, we also gifted a considerable amount to all houses. Through this heartfelt experience, Keyfield aims to foster cherished memories for the children and make a meaningful impact in their lives by embracing the joy of sharing.
The spirit of compassion and empathy is even more prominent for Keyfield during the holy month of Ramadhan. Through the Kit Sinar Kasih Ramadan Program, we had the opportunity to collaborate with other organisations in providing necessities to as many as 80 people from the Asnaf group, the chronic and cancer patients within the community of Kemaman.
For Keyfield, incorporating CSR initiatives is our commitment to supporting the communities to the best of our abilities. And this year, we have returned to the Bisaya Labuan ethnic community, with another successful collaboration with Rossa Bumi Enterprise.
We provided the 40 Asnaf communities in Taman Mutiara Housing and Bedaun with food necessities, including festival snacks, as well as monetary donations.
With the Ramadhan spirit in full bloom, Keyfield has organised another Buka Puasa event. We had more than 80 orphans from Persatuan Kebajikan Anak Yatim Islam Miri, and around 40 people from the Asnaf community in Miri joined us for a feast. We then distributed goody bags and duit raya to the children and the Asnaf communities.
We were beyond grateful and honoured to have YB Datuk Sebastian Ting Chiew Yew, Menteri Muda Pelancongan, Kesenian dan Kebudayaan, as well as Encik Ariffin Mohamad, Deputy Mayor of Miri City Council, witnessing this meaningful event.
Keyfield is honoured to have contributed to the rebuilding of Surau Al-Ikhlas Baharu in Taman Mawar, Cheras. As the former site transforms into a parking lot, the construction of the brand-new Surau will be located adjacent to it. We are pleased to take part in the joy of sharing, especially during this festive Hari Raya season.
During this Raya season of giving, Keyfield is delighted to share our recent CSR initiative in blessing 100 students at Sekolah Menengah Kebangsaan, Telok Gadong with duit Raya. We believe in providing equal opportunities for all, and through this effort, we hope that this could further motivate and encourage these students.
Keyfield participated in the Majlis Lambaian Kasih Ramadan, located at Sekolah Kebangsaan Taman Bunga Raya (2). We got to distribute food, assorted groceries, and duit raya to 250 asnaf and single mothers in need. Experiencing their joy and gratitude was truly heartening as we shared the blessings of this sacred month with our community. A sincere thank you to those who have contributed to the success of this meaningful event.
After a successful event of providing clean water to 110 families of Kampung Orang Asli in Negeri Sembilan, this year we brought 102 Efinity Water Filters through a “Clean Water For All” project organised by EFINITY Social Enterprise to 84 households in Kampung OA Ganggai, and another 18 households in Kampung OA Penderas, both located in Perak.
Additionally, we organised a drawing event for the local children, bringing smiles to their faces. We wish that this initiative would improve the villagers’ quality of life with clean and sanitary water for consumption.
During CNY, Keyfield paid a visit to Amitabha Malaysia Old Folks Home Kuala Lumpur to spend some time with the residents there and to also distribute food necessities and angpaos to them. We also visited Rumah Victory Children Home and Angels Children’s Home and gifted them angpaos as a token of good wishes and to spread happiness, while upholding cultural traditions and values, as it is important to us to give back to the community and support those in need.
In anticipation of the fast-approaching Hari Raya Aidilfitri celebrations, Keyfield kick-started our “Joy of Sharing” initiative by visiting the following orphanages at various locations:
We were welcomed by the warm smiles of around 145 children alongside their caretakers. The evening continued with age-appropriate fun activities for the children, followed by Solat Maghrib Berjemaah before we as we broke our fast together and feast with the scrumptious spread of food. The event ended with presenting awards to the winners as well as duit raya to all the children.
As a continuation of Keyfield’s ‘Joy of Sharing’ initiative in the Ramadhan month, this time we head to the Asnaf community in Taman Perumahan Sungai Bedaun, Labuan. Our team distributed duit raya as well as daily necessities to help 30 asnaf around the area. A special thanks to Rossa Bumi Enterprise, who assisted us in organising this meaningful event.
In the midst of Ramadhan month, Keyfield carried on our ‘Joy of Sharing’ movement at the Seri Kelantan Public Housing Multi-purpose Hall, Sentul, Kuala Lumpur.
Leading the Keyfield team in this programme is our COO, Tuan Mohd Erwan bin Ahmad. We distributed duit raya as well as daily necessities up to a total of RM42,000.00 to help 150 asnaf families around the area.
As we continue with our Joy of Sharing initiative, Keyfield Group donated a van to Destiny Starting Point Welfare Association Klang, after learning of their predicament and the challenges the organisation faced when arranging transportation for its residents for medical appointments/emergencies.
The addition of the donated van will greatly enhance the association’s ability to reach out to those in need. It will serve as a reliable means of transportation for the organisation, enabling them to expand their reach and provide assistance to a wider range of individuals in the area.
At Keyfield, we are firm believers in giving back to the community and spreading joy wherever we can. On this occasion, we dropped by Sungai Pinang Klang Orphanage Charity House to donate various items, from books to toys, in hopes that these gifts would bring joy and knowledge to the children.
On a fine Saturday morning, some of us were up at the crack of dawn, all pumped up and ready to take part in the Orchid Run & Ride 2023, a charity event organised by PETRONITA. Those who are fit as a fiddle went for the 12km run, while most of us happily opted for the 5km Fun Run.
The event successfully raised RM250,000 which will be used to fund the National Kidney Foundation (NKF)’s operations and purchase of dialysis-related equipment. Thank you @petronita.kl for organising this event and making it a successful and honourable one for us to participate in
At the end of November, some of our staff participated in an exhilarating charity event, the Charity Fun Adventure Hunt 4 in Pavilion Bukit Jalil, organised by A Piece of Hope (APOH). The participants had to go through a series of challenging quizzes and mind-boggling puzzles to complete their quest in competing for the grand prize, a 2D1N staycation at a 4-star hotel.
The total funds raised in the event amounted to RM88,000! Numerous packets of sugar and rice were also donated. All these components will contribute towards the Down Syndrome, Stroke, and Correction School projects run by the Kiwanis Club of Kuala Lumpur(KCKL) and Rotary Club Of Metro Kuala Lumpur(RCMKL).
The Pink Ribbon Wellness (L) Foundation is an institution that envisions fighting breast cancer by empowering women with sufficient knowledge and education on breast health care and preventive measures.
Captain Cheah, Keyfield’s representative, attended their Charity Gala Dinner with the theme ”SHINE for Pink”, celebrating the fighters and breast cancer survivors. The night consists of bountiful heartwarming speeches, joyful laughter, and gleeful smiles. Keyfield was, to say the least, honoured and proud to be the main sponsor for this meaningful event, and to champion a commendable foundation.
The entire amount of funds raised was channelled to the PPUM B40 Breast Cancer Diagnostic Fund, giving financial assistance to pre-surgery/treatment breast cancer patients.
At Keyfield, we believe we are blessed to be a blessing to others. Hence, whenever there is a need, we will do what we can to meet that need.
Rumah Charis 恩惠之家 provides shelter to destitute elderly, orphans, and single-parent children. As Christmas is a meaningful event for them, Keyfield helped fund their Christmas luncheon so that the kids and elderly may also enjoy a wonderful celebration.
Ti-Ratana Welfare Society Malaysia held its Anniversary Gala Dinner to raise funds for the welfare projects and continuity of their orphanages, old folks Homes, and women in shelter homes. Keyfield also donated a significant amount to support their humble and good works in our community.
Program Kembara Ramadhan was jointly organised by Keyfield and several NGOs where Keyfield sponsored 50 units of the EZ Water Filter System to orang asli families at Kampung-kampung Orang Asli Rompin, Jempol, Negeri Sembilan. A total of 110 families from 5 different villages benefitted from these water filters as they now have better access to clean water.
Keyfield organised an educational excursion for 21 children from Rumah Bakti Nur Syaheera to Petrosains, The Discovery Centre. It was a fascinating and inspiring adventure for the curious explorers as they travelled back in time to see dinosaurs, got catapulted into space and gravitated back to earth to learn about oil and gas exploration on oil platforms. A special educational electric circuit workshop was also arranged for them at the end.
In this season of Joy, Keyfield got to shower the kids at Angels Children’s Home with love and took them out for a day of fun and shopping. The kids got to choose some brand-new outfits that they love and in time for Christmas and Chinese New Year.
During the month of Ramadhan, Keyfield organised a Majlis Berbuka Puasa at LaCrista Hotel, Melaka. A total of 140 individuals comprising orphans, Asnaf, Madrasah Tahfiz students and Masjid Ar-Rahman Melaka committee members attended the event. We also distributed duit raya to all the orphans and students during this Majlis.
The year 2021 has been tumultuous for many of us as we continue our fight against Covid-19.
While we are thankful and grateful for what we have, we are mindful that there are communities out there who are still in need of help during this trying time. To this end, we continued to engage with and provide support to the following organisations such as:
During this Ramadhan month, Keyfield extend our helping hand to the Asnaf community of 45 families/residents of Sri Kelantan Public Housing, located at Sentul, Kuala Lumpur. Our team handed out duit raya as well as food necessities to the grateful community.
The year 2020 has been a trying year for everyone around the world. As we navigate through these tough times, we are aware that the Covid-19 pandemic can be tougher on some more so than others. With that in mind, we have reached out and extended a helping hand to the following homes:
We were informed that the children from Angels Home showed interest in basketball. To support their interest in sports and to encourage an active lifestyle, we installed a basketball stand to allow the children to play basketball whenever they wanted.
Word was shared with us that SCCS was running a campaign to raise awareness and funds to keep their operation going. Their “Go Bald” campaign, hosted annually, faced a huge challenge due to the Covid-19 pandemic. As such, it proved tougher to raise funds during this trying period. Keyfield donated to SCCS to help them to achieve their goal.
We know the importance of instilling good education in children from a young age. The aim of our Back to School Program is to equip children from different backgrounds with new school necessities such as uniform, clothes, bag and stationeries.
The intention of this program is to donate to the “golongan asnaf” during the holy month of Ramadhan. On top of distributing “duit raya” to assist the attendees with their Hari Raya preparation, we distributed household necessities such as rice, sugar, flour and etc.
Due to the success of the initial collaboration, we reached out to Decathlon once again to hold a second program for the children from Rumah Kanak-Kanak Tengku Budriah. Similar to the previous program, we wanted the children to not only have an enjoyable day but to also create awareness on the importance of staying active through different types of sports and activities. The children were given the opportunity to pick their choice of sport equipment to bring home so that they can continue to practice an active lifestyle even while at home.
In collaboration with Decathlon Malaysia, we initiated The Fitness Project with the intention of raising hope and awareness through sports. 60 children from 3 orphanage homes partook in the program. Each child was given a chance to try out different types of sports in sections set up by Decathlon at their Old Klang Road branch. At the end of the program, each child was allowed to bring home their chosen sports equipment and outfit, fully sponsored by Keyfield.
