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Philantrophy

CSR

We believe in Giving Back

Keyfield Group is a firm believer in giving back to the society and extending a helping hand to those in need. The Group, through its Founder, has been involved in supporting various charitable causes and continues to advocate the practice of community involvement within the Group. We encourage our employees to partake in our corporate social responsibility (“CSR”) initiatives to the best of their capabilities so that we can all work together in creating a caring community.

OUR ACTIVITIES

CSR Activities undertaken by Keyfield

year 2023

Chinese New Year visits & gifts
Chinese New Year this year hits differently as we are now able to physically visit various organisations, while also bringing them food supplies and angpaos. We had the opportunity to visit the elderly at Amitabha Malaysia Old Folks Home Kuala Lumpur and bring laughter to the children in Rumah Victory Children Home and Angels Children’s Home.
Joy of Sharing initiative by Keyfield
At Keyfield, we are strong believers in giving back to our community. Keyfield kick-started our “Joy of Sharing” initiative in March 2023 as our staff paid visits to various local communities during the holy month of Ramadhan. Some of the communities that we visited and donated to includes:
  • Pertubuhan Kebajikan Asnaf An-Naafi, Kuala Lumpur;
  • Pertubuhan Kebajikan and Ukhwah Terengganu;
  • Rumah Anak Yatim Bakti Nur Ain, Bangi, Selangor;
  • Rumah Hafizatul Quran Anak Yatim, Kemaman, Terengganu;
  • Pertubuhan Kebajikan Anak-Anak Yatim Dan Miskin Sungai Pinang, Klang, Selangor;
  • 35 Asnaf families from Taman Mutiara Sg. Bedaun, Labuan;
  • Rumah Kebajikan Anak Yatim Darul Najah, KL.
Destiny Starting Point Welfare Association
As we continue with our Joy of Sharing initiative, Keyfield Group donated a van to Destiny Starting Point Welfare Association Klang, after learning of their predicament and the challenges the organisation faced when arranging transportation for its residents for medical appointments/emergencies. The addition of the donated van will greatly enhance the association’s ability to reach out to those in need. It will serve as a reliable means of transportation for the organisation, enabling them to expand their reach and provide assistance to a wider range of individuals in the area.

year 2022

Program Kembara Ramadhan
Program Kembara Ramadhan was jointly organised by Keyfield and several NGOs where Keyfield sponsored 50 units of the EZ Water Filter System to orang asli families at Kampung-kampung Orang Asli Rompin, Jempol, Negeri Sembilan. A total of 110 families from 5 different villages benefitted from these water filters as they now have better access to clean water.
Science Excursion at Petrosains
Keyfield organised an educational excursion for 21 children from Rumah Bakti Nur Syaheera to Petrosains, The Discovery Centre. It was a fascinating and inspiring adventure for the curious explorers as they travelled back in time to see dinosaurs, got catapulted into space and gravitated back to earth to learn about oil and gas exploration on oil platforms. A special educational electric circuit workshop was also arranged for them at the end.
Angels’ Christmas shopping spree
In this season of Joy, Keyfield got to shower the kids at Angels Children’s Home with love and took them out for a day of fun and shopping. The kids got to choose some brand-new outfits that they love and in time for Christmas and Chinese New Year.

year 2021

Charity Campaign 2021
The year 2021 has been tumultuous for many of us as we continue our fight against Covid-19.
While we are thankful and grateful for what we have, we are mindful that there are communities out there who are still in need of help during this trying time. To this end, we continued to engage with and provide support to the following organisations such as:
  • Angels Children’s Home
  • Sarawak Children’s Cancer Society
  • Hope Kitchen
  • Malaysia Independent Living Association for Disabled
  • Rumah Kebajikan Anak Yatim Darul Najah, KL

year 2020

Charity Drive 2020
The year 2020 has been a trying year for everyone around the world. As we navigate through these tough times, we are aware that the Covid-19 pandemic can be tougher on some more so than others. With that in mind, we have reached out and extended a helping hand to the following homes: 
  • Rumah Victory Children and Youth Home
  • Rumah Charis
  • Angels Children’s Home
  • Dual Blessing Bhd
  • En Yuan Old Folk Home
  • Lembaga Kebajikan Anak-Anak Yatim Negeri Sarawak
  • Sarawak Children’s Cancer Society
  • Pertubuhan Kebajikan Rumah Anak-Anak Yatim & Miskin Al-Taqwa Baling
Construction of Basketball Stand for Angels Home
We were informed that the children from Angels Home showed interest in basketball. To support their interest in sports and to encourage an active lifestyle, we installed a basketball stand to allow the children to play basketball whenever they wanted.
Donation to Sarawak Children’s Cancer Society
Word was shared with us that SCCS was running a campaign to raise awareness and funds to keep their operation going. Their “Go Bald” campaign, hosted annually, faced a huge challenge due to the Covid-19 pandemic. As such, it proved tougher to raise funds during this trying period. Keyfield donated to SCCS to help them to achieve their goal.

year 2019

Back to School Program 2019
We know the importance of instilling good education in children from a young age. The aim of our Back to School Program is to equip children from different backgrounds with new school necessities such as uniform, clothes, bag and stationeries.
Program Semarak Kasih 2019
The intention of this program is to donate to the “golongan asnaf” during the holy month of Ramadhan. On top of distributing “duit raya” to assist the attendees with their Hari Raya preparation, we distributed household necessities such as rice, sugar, flour and etc.
Program Amal Kebajikan Bersama Rumah Kanak-Kanak Tengku Budriah with Decathlon (Old Klang Road)
Due to the success of the initial collaboration, we reached out to Decathlon once again to hold a second program for the children from Rumah Kanak-Kanak Tengku Budriah. Similar to the previous program, we wanted the children to not only have an enjoyable day but to also create awareness on the importance of staying active through different types of sports and activities. The children were given the opportunity to pick their choice of sport equipment to bring home so that they can continue to practice an active lifestyle even while at home.

year 2018

The Fitness Project with Decathlon (Old Klang Road)
In collaboration with Decathlon Malaysia, we initiated The Fitness Project with the intention of raising hope and awareness through sports. 60 children from 3 orphanage homes partook in the program. Each child was given a chance to try out different types of sports in sections set up by Decathlon at their Old Klang Road branch. At the end of the program, each child was allowed to bring home their chosen sports equipment and outfit, fully sponsored by Keyfield.